PR Activities:
The Public Relation (PR) wing has emerged as a driving force in the industry after successfully serving some reputed clientele. A team of six, the PR wing has taken a long stride ever since its inception in 2011. The team has been identifying an appropriate target audience (TA) for directing PR activities for various existing and discerning clients. It has also been gauging brands perceptions amongst TAs and simultaneously formulating strategies to build a strong and lasting corporate identity for brands. In this regard, the team has been preparing corporate literatures, doing write-ups and organizing TV/Radio interviews for brand managers to build brand image.